Here are some of the major book projects CHC has already helped launch in the past:

Past Work:

• Becoming a Resonant Leader
• Being Strategic
• Beyond Success
• Bucket Anniversary
• Bucket Kids
• Collapse of Distinction
• Duck and Recover
• Go-Givers Sell More
• Half Time, Beyond Half Time
• Hope Not Fear
• How the Wise Decide
• How To Castrate a Bull
• Hug Your People
• Human Sigma
• In Pursuit of Elegance
• "I Love you More Than My Dog"
• Karma Queens...
• Leading with Cultural Intelligence
• Mass Career Customization
• Millionaire by Thirty
• Mobilizing Minds
• MoneyWise
• Nice Guys Can Get the Corner Office
• Operation China
• Power of 2
• Rich People Shop Here
• Say Yes to No
• Seduced By Success
• Stall Points
• Strengths Based Leadership
• Strengthsfinder 2.0
• Taming the Search-and-Switch
• The 1% Windfall
• The 100 Best
• The Age Of Speed
• The Full Plate Diet
• The Great Depression Ahead
• The Middle-Class Millionaire
• The Milkshake Moment
• The Mona Lisa Strategem
• The New Age of Innovation
• The Power of Who
• The Triangle of Truth
• Treat Me Like a Customer
• Waging War On Complexity Costs
• Who Speaks For Islam?
• Wired For Thought
• Your Next Move

THE 1% WINDFALL

How Successful Companies Use Price to Profit and Grow

by Rafi Mohammed
HarperBusiness
March, 2010

Pricing has long been overlooked as companies grapple with survival, particularly in an economic downturn. But a new book by pricing expert Rafi Mohammed offers sound strategy and a clear blueprint for companies large and small, to use price to create growth, profit, and in many cases, a decidedly competitive edge.

THE 1% WINDFALL is a cogent and well researched follow up to Mohammed's first book, The Art of Pricing, widely regarded the definitive book on the subject. His new book goes a step further, offering the strategy surrounding pricing.

A study of the Global 1200 shows that even a 1 percent increase in price can create billions in new profit. But the book goes further than universally recommending price increases, instead offering a sophisticated approach to analyzing the profit disconnect that exists in business today and a sound strategy for figuring out how value and price play an important role in creating products and prices that satisfy all of a company's customers. It is a deep dive into the complexity of pricing using a range of real life examples from fast food to cars to books and even non-profit organizations.

Rafi Mohammed is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He received his doctorate in economics from Cornell University, and his previous books include The Art of Pricing and Internet Marketing: Building Advantage in a Networked Economy.

Book Jacket (png 307k) | Author Pic (hi-res jpeg, 4MB)

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