Here are some of the major book projects CHC has already helped launch in the past:

Past Work:

• Becoming a Resonant Leader
• Being Strategic
• Beyond Success
• Bucket Anniversary
• Bucket Kids
• Collapse of Distinction
• Duck and Recover
• Go-Givers Sell More
• Half Time, Beyond Half Time
• Hope Not Fear
• How the Wise Decide
• How To Castrate a Bull
• Hug Your People
• Human Sigma
• In Pursuit of Elegance
• "I Love you More Than My Dog"
• Karma Queens...
• Leading with Cultural Intelligence
• Mass Career Customization
• Millionaire by Thirty
• Mobilizing Minds
• MoneyWise
• Nice Guys Can Get the Corner Office
• Operation China
• Power of 2
• Rich People Shop Here
• Say Yes to No
• Seduced By Success
• Stall Points
• Strengths Based Leadership
• Strengthsfinder 2.0
• Taming the Search-and-Switch
• The 1% Windfall
• The 100 Best
• The Age Of Speed
• The Full Plate Diet
• The Great Depression Ahead
• The Middle-Class Millionaire
• The Milkshake Moment
• The Mona Lisa Strategem
• The New Age of Innovation
• The Power of Who
• The Triangle of Truth
• Treat Me Like a Customer
• Waging War On Complexity Costs
• Who Speaks For Islam?
• Wired For Thought
• Your Next Move

TAMING THE SEARCH-AND-SWITCH CUSTOMER

Earning Loyalty in a Compulsion-to-Compare World

by Jill Griffin
Jossey Bass
March, 2009

Customer loyalty guru and award-winning author Jill Griffin offers an essential guidebook for customer loyalty's big, new threat.

"Compulsion-to-compare" is a rampant, new customer behavior that, if ignored, can make a serious dent in any company's bottom line. Google and other search technologies have created an unprecedented state of "customer informedness" by which buyers are gathering enough information online to instantly compare alternatives. This transparency makes getting and keeping loyal customers even harder in today's brutally competitive world. Taming the Search-and-Switch Customer addresses these tough, complex realities with proven solutions both B2B and B2C firms, large and small, can harness. The book includes a "worth-it test" which enables firms to get a real look at whether their customers think their product or service measures up.

Jill Griffin is known to her clients as The Loyalty Maker®. Since 1988, she has led Austin-based Griffin Group, helping firms world-wide build fiercely loyal customers. Her clients include Microsoft, Dell, Toyota, Marriott, HP, Western Union and Sprint. Her previous book, Customer Loyalty (First Edition, 1995, Second Edition 2002) was named to Harvard Business School's "Working Knowledge" list and has been translated into six languages. She is also the co author of Customer Winback (2001) which earned Soundview's "Best Business Books" award. Jill lives in Austin, Texas.

Book Jacket (jpg 271k) | Author Pic (jpg 44k)

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