Here are some of the major book projects CHC has already helped launch in the past:
Past Work:
SEDUCED BY SUCCESS
by Bob Herbold
McGraw Hill
May, 2007
What business wouldn't like to be wildly successful?
While it seems a dream come true to be a company whose products are flying off the shelves or whose services exceed demand, the former Chief Operating Officer of Microsoft offers a provocative and cautionary tale of the downside of success.
In his new book, Bob Herbold takes a close look at 44 companies, digging into their balance sheets and their operations to see how companies like General Motors, Toyota, Procter and Gamble, Sony, and a host of others have handled their many successes. What he found is that while some successful companies have soared, others have fallen,finding it difficult not to become trapped by complacency.
Herbold not only makes a powerful case for why success can be a serious business vulnerability but he also offers prescriptive advice for avoiding the nine most common pitfalls along the way.
SEDUCED BY SUCCESS turns conventional business wisdom on its head, tearing back the shroud of secrecy on what really happens in companies that hit it big.
National Print and Television publicity
Author tour New York, Seattle
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