Here are some of the major book projects CHC has already helped launch in the past:
Past Work:
KARMA QUEENS, GEEK GODS AND INNERPRENEURS
Meet the 9 Consumer Types Shaping Today's Marketplace
by Ron Rentel with Joe Zellnik
McGraw Hill
June, 2007
The customer debate has raged for decades - but the goal of happy, loyal customers seems no closer. From frequent buyer cards to frequent flier miles, companies are trying not only to attract new customers but also to retain them. So what's the secret to moving beyond lip service and loyalty plans?
A new book suggests that the only way to thrive and survive in the world of savvy and jaded consumers is to stop just serving them and instead seek to truly understand them.
KARMA QUEENS, GEEK GODS AND INNERPRENEURS looks at nine of the most common consumer types and offers an expert slant on what and why than buy.
Part of this book's appeal is its vivid descriptions of the modern consumer. It's hard not to giggle at some of the gadgets that a "Parentocrat" might buy for their beloved child or to smile at the notion of the "Karma Queens" whom the authors credit for being the muscle behind the rush to Pilates class.
Ron Rentel is a veteran of the new product world with over twenty years experience in the innovation and marketing industry. He is the founder of Consumer Eyes which has had a hand in creating success and influential new products for companies like American Express, Campbell Soup, Hasbro, Johnson & Johnson and AT&T. Joe Zellnik is Senior Writer for Consumer Eyes, a professional composer, designer and the author of a series of historical novels.
National print, television and radio.
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