Here are some of the major book projects CHC has already helped launch in the past:

Past Work:

• Becoming a Resonant Leader
• Being Strategic
• Beyond Success
• Bucket Anniversary
• Bucket Kids
• Collapse of Distinction
• Duck and Recover
• Go-Givers Sell More
• Half Time, Beyond Half Time
• Hope Not Fear
• How the Wise Decide
• How To Castrate a Bull
• Hug Your People
• Human Sigma
• In Pursuit of Elegance
• "I Love you More Than My Dog"
• Karma Queens...
• Leading with Cultural Intelligence
• Mass Career Customization
• Millionaire by Thirty
• Mobilizing Minds
• MoneyWise
• Nice Guys Can Get the Corner Office
• Operation China
• Power of 2
• Rich People Shop Here
• Say Yes to No
• Seduced By Success
• Stall Points
• Strengths Based Leadership
• Strengthsfinder 2.0
• Taming the Search-and-Switch
• The 1% Windfall
• The 100 Best
• The Age Of Speed
• The Full Plate Diet
• The Great Depression Ahead
• The Middle-Class Millionaire
• The Milkshake Moment
• The Mona Lisa Strategem
• The New Age of Innovation
• The Power of Who
• The Triangle of Truth
• Treat Me Like a Customer
• Waging War On Complexity Costs
• Who Speaks For Islam?
• Wired For Thought
• Your Next Move

HOW TO CASTRATE A BULL:

Unexpected Lessons on Risk, Growth and Survival

By Dave Hitz with Pat Walsh
Jossey-Bass
January, 2009

The technology boom was fueled by companies built on little more than big dreams and plans sketched on a napkin.

But how many survived? And how many are still run by the original founder?

Dave Hitz can make both claims, starting Network Appliance in 1992 with three employees and a plan to "simplify data storage the way Cisco simplified networking." Today, NetApp takes in more than $4 billion dollars annually and consistently makes Fortune magazine's list of best places to work. In his new book, HOW TO CASTRATE A BULL: Unexpected Lessons on Risk, Growth and Survival (Jossey-Bass; hardcover; January, 2009) Hitz and collaborator Pat Walsh tell the compelling tale of NetApp's creation, search for funding, struggle for survival, and ultimate success.

From his first days in college at the tender age of 14, to his time at tiny Deep Springs College, a university located on a working cattle ranch in California's High Desert, Hitz's career path has been anything but conventional. And while he did get a degree from Princeton, the skills and the strategies that have helped him steer NetApp from start-up to a mature industry player were those Hitz learned in the most unexpected places.

Among the things you'll learn:

• How the lifespan of a Silicon Valley CEO might resemble that of an alpha bull leading the herd
• Why spotting mistakes and then changing course can be more important than getting everything exactly right the first time
• When venture funding is absolutely necessary to get a product shipped and why getting it is a completely bittersweet experience
• How going after the low end of an existing market can turn into a brilliant strategy that makes a company strong

This is business narrative at its finest -- a provocative look inside an industry woven together with lessons learned along the lines of Po Bronson's Nudist on the Late Shift and Michael Lewis' Liar's Poker.

Book Jacket | Author Pic (jpg, 1.8 MB)

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