
Here are some of the major book projects CHC has already helped launch in the past:
GO-GIVERS SELL MORE
by Bob Burg and John David Mann
Portfolio
February, 2010
When The Go-Giver was published two years ago, it started a revolution, created a cadre of passionate fans and developed a huge following among business people who embraced the book's counterintuitive approach to business. It was a plan that allowed people to do business while keeping their humanity and their moral code intact. To let them run their business lives the same way they conduct their personal lives. Authors Bob Burg and John David Mann gave us a compelling look that proved how giving was very often the best way of getting in business, and in life.
Now, the authors have penned a second title, GO-GIVERS SELL MORE, a book that frames the advice from the first title, and adapts it specifically for those who sell daily in their jobs. In a weak economic climate, being tasked with getting people to part with their hard earned money is tougher than ever. But by harkening back to the core principles in The Go-Giver, Burg and Mann have created a sales bible for our era. A book that draws on five laws -- creating value, touching people's lives, building networks, being real and staying open -- to create sales interactions that do more than move products -- they form a counterintuitive sales plan that creates customers for life.
"The biggest inversion of all," write the authors, "the great upside down misconception about sales is that it's based on an effort to get something from others. The truth is that sales at its best -- that is at its most effective -- is precisely the opposite -- it is about giving."
Bob Burg is a highly sought after speaker who teaches the principles of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals. Burg lives in Florida.
John David Mann has been writing about business, leadership and the laws of success for more than 20 years. He is also the author of The Zen of MLM and co-author of You Call the Shots and A Deadly Misunderstanding. Mann lives in Massachusetts.
Purchase Online: