Here are some of the major book projects CHC has already helped launch in the past:

Past Work:

• Becoming a Resonant Leader
• Being Strategic
• Beyond Success
• Bucket Anniversary
• Bucket Kids
• Collapse of Distinction
• Duck and Recover
• Fascinate
• Go-Givers Sell More
• Half Time, Beyond Half Time
• Hope Not Fear
• How the Wise Decide
• How To Castrate a Bull
• Hug Your People
• Human Sigma
• In Pursuit of Elegance
• "I Love you More Than My Dog"
• Karma Queens...
• Leading with Cultural Intelligence
• Mass Career Customization
• Millionaire by Thirty
• Mobilizing Minds
• MoneyWise
• Nice Guys Can Get the Corner Office
• Operation China
• Power of 2
• Rich People Shop Here
• Say Yes to No
• Seduced By Success
• Seizing the White Space
• Stall Points
• Strengths Based Leadership
• Strengthsfinder 2.0
• Taming the Search-and-Switch
• The 1% Windfall
• The 100 Best
• The Age Of Speed
• The Full Plate Diet
• The Great Depression Ahead
• The Middle-Class Millionaire
• The Milkshake Moment
• The Mona Lisa Strategem
• The New Age of Innovation
• The Power of Who
• The Triangle of Truth
• Treat Me Like a Customer
• Waging War On Complexity Costs
• Who Speaks For Islam?
• Wired For Thought
• Your Next Move

FASCINATE

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead
HarperBusiness
February, 2010

The collective attention span of the nation has shrunk - the victim of our constantly wired, 24/7 world. Whether using TiVo to shave the commercials out of your favorite television show or tinkering with your computer to catch new emails more frequently, chances are you are now capable of pausing for roughly a nanosecond. Focusing on something for any length of time is becoming a daily challenge. And it's not just the generation that was raised in the digital age; it's the millions of us who participate in it every day.

So what does it take now to truly capture our interest and drive us to action?

FASCINATE: Your 7 Triggers to Persuasion and Captivation, by award-winning advertising executive Sally Hogshead, is a well-researched, highly engaging look at exactly what it takes to make us listen, buy, or at the very least, stay tuned. Drawing on a wide swath of disciplines, from history to neuroscience, Hogshead has unearthed seven triggers to what fascinates us and moves us to act - Lust, Mystique, Alarm, Prestige, Power, Vice and Trust.

Part history, part pop culture with a heavy dose of what messages mean in business today, FASCINATE has its finger on the pulse of our distracted nation and offers a firm hand for organizations and individuals struggling to keep a toehold in our collective conscious.

Sally Hogshead consults with companies from startups to Fortune 500s on how to create captivating messages. Her work involves developing branded content, new media applications, and multi-platform advertising, while providing smarter, faster, more creative solutions. She has delivered keynotes for companies such as Starbucks and Microsoft, as well as innovation workshops around the world. Sally is also the author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life.

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