Here are some of the major book projects CHC has already helped launch in the past:

Past Work:

• Becoming a Resonant Leader
• Being Strategic
• Beyond Success
• Bucket Anniversary
• Bucket Kids
• Collapse of Distinction
• Duck and Recover
• Go-Givers Sell More
• Half Time, Beyond Half Time
• Hope Not Fear
• How the Wise Decide
• How To Castrate a Bull
• Hug Your People
• Human Sigma
• In Pursuit of Elegance
• "I Love you More Than My Dog"
• Karma Queens...
• Leading with Cultural Intelligence
• Mass Career Customization
• Millionaire by Thirty
• Mobilizing Minds
• MoneyWise
• Nice Guys Can Get the Corner Office
• Operation China
• Power of 2
• Rich People Shop Here
• Say Yes to No
• Seduced By Success
• Stall Points
• Strengths Based Leadership
• Strengthsfinder 2.0
• Taming the Search-and-Switch
• The 1% Windfall
• The 100 Best
• The Age Of Speed
• The Full Plate Diet
• The Great Depression Ahead
• The Middle-Class Millionaire
• The Milkshake Moment
• The Mona Lisa Strategem
• The New Age of Innovation
• The Power of Who
• The Triangle of Truth
• Treat Me Like a Customer
• Waging War On Complexity Costs
• Who Speaks For Islam?
• Wired For Thought
• Your Next Move

COLLAPSE OF DISTINCTION

Stand out and move up while your competition fails

by Scott McKain
Thomas Nelson
April, 2009

A cross country road trip or a flight across time zones today will teach you a sobering lesson --- the faster we move, the more everything begins to be the same. From Starbucks in Singapore to McDonald's in Memphis, a sobering conformity has taken hold. Whether you're buying a meal, an insurance policy or even a new car, the customer experience has a scary sameness that has buyers growing less impressed, and less loyal, than ever before. A challenging economy makes it all the worse, as customers become infinitely more discriminating about where and how they spend.

Author Scott McKain takes a close look at this growing problem in his new book, COLLAPSE OF DISTINCTION: Stand out and move up while your competition fails and offers cogent, practical advice for businesses searching for ways to truly stand out from their competitors, McKain offers a four step plan for truly differentiating your company from the pack: CLARITY, CREATIVITY, COMMUNICATION and CUSTOMER EXPERIENCE FOCUS.

COLLAPSE OF DISTINCTION is a road map and primer to real growth and real change. And as author Scott McKain writes, "an economic downturn is tailor made for grabbing market share from your competitor."

Scott McKain is Vice Chairman of Obsidian Enterprises, a dynamic holding company with interests in widely varied businesses: from a finance company to butyl rubber reclamation, from manufacturing trailers to leasing celebrity coaches, from cosmetic surgery to publishing magazines. McKain is also Vice Chairman of Durham Capital Corporation and co-founder and Principal of The Value Added Institute, a think-tank that explores the role of the customer experience in creating lifelong client loyalty.

A popular speaker and bestselling author (All Business is Show Business, What Customers REALLY Want), McKain is a member of the Professional Speakers Hall of Fame and has appeared on the dais in 14 countries and all fifty United States. His clients include Fortune 500 companies such as GE, IBM, and Phillips. He lives in Indianapolis with his wife, Tammy, and sons Corbin and Faron Byler.

Book Jacket (jpg 1.7MB) | Press Kit (pdf 60k) | Author Pic (jpg 200k)

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